We’ve partnered with some AMAZING companies over the years but this one has a little extra star power behind it…
This Bar Saves Lives (TBSL) is not just a snack bar company, they are a company on a mission to end childhood malnutrition worldwide. The company was founded by a group of amazing people who also individually happen to have pretty impressive IMDB profiles. This founding crew includes actress Kristen Bell, actor Ryan Devlin, actor Todd Grinnell, and actor Ravi Patel. So how did this band come together to form a snack company that would go on to help 6,500 children and counting worldwide?
It all started when Ryan and Todd took a humanitarian trip to Liberia to rebuild a bridge for a small village. During this trip they toured a refugee camp where they came face to face with the malnutrition crisis affecting dozens of children - the experience broke their hearts. They decided right then and there that they were going to do something to help.
The two went home and rallied up their friends Ravi and Kristen to figure out what they can do together to help these children. The goal was to distribute packs of nutrient rich Plumpy’Nut peanut paste packs to children suffering from malnutrition. They discovered that 150 Plumpy’Nut packs would be enough to save one child’s life. The team brainstormed and came up with the idea to create a snack company that would give back one for one. Together they made and taste tested A LOT of snack bars in their kitchens. They eventually partnered up with a few non-profit organizations to help distribute packs of Plumpy’Nut which was the start of This Bar Saves Lives; the rest is history!
TBSL focuses their giving in two regions. One region is Haiti where 1 in 5 children are malnourished, and the other region is the Horn of Africa where 1 in 4 children are malnourished. Malnutrition affects people of all ages and ethnicities, but it is the number one cause of deaths in children under the age of five. Conflict, food insecurity, illnesses, infections, and natural disasters are all correlated to causing malnutrition - these are things that we personally can’t control, but by simply purchasing a granola snack bar, you can provide a little help to children who are suffering.
We are super proud to have our friends at This Bar Saves Lives sponsor our August FBNW Food Drop by providing snack bars to children who are food insecure in our community. Please check them out in a store near you, and let’s support more likeminded individuals who are finding creative ways to help make the world a better place!